Google Ranking Factors Every New Marketer Should Know About

By Terrance Palmer posted 07-29-2021 03:05

  

One of the best ways through which customers find what they need is by going online. Although sponsored ads can help you gain visibility on Google search engine, working towards building organic rankings should be your top priority. 

With a solid presence in organic and paid search results, you can boost your visibility, which is vital for attracting customers. SEOP practice is concerned with aligning the website with the Google ranking factors. This article highlights the Google ranking factors that can boost your SEO rankings.

Internal links

Internal links constitute hyperlinks to a website's internal page. Web crawlers need internal links to enable them to analyze and index the information on a website. When your internal linking system is tightly-knit and organized, it becomes easier for users and search engines to identify what they are searching for.

Creating a strong internal linking system requires you to identify the pages that need to be linked. An effective method of organizing and structuring internal links is by developing topic structures. If you are not sure of how to go about the link-building process, engage experts.

The LinkFlow link building service helps you build an excellent SEO strategy to guarantee high-quality links that lead to conversions. The team here is committed to understanding your organization and helping you to create valuable and quality editorial links suitable for your business. The founder, Josh Elkin, has five years of entrepreneurship and digital marketing experience and an MBA from Kellogg. 

Mobile usability

When bots crawl your websites, Google utilizes mobile-first indexing. So the search engine adopts a website’s mobile version during page evaluation. You need to preview pages for accessibility across various kinds of devices, including mobile devices and desktops.

Many systems that manage content have features that can enable you to conduct a quick page preview before content publication. A free usability testing tool, like the Mobile-Friendly Test for Google, also has similar insights. 

Keyword targeting

The basis of a functional SEO strategy is keywords. Keywords are the terms that people use when searching for something on a search engine. Before creating website content, you should conduct a keyword search.

Keyword research has a great impact on driving traffic to a website. The research process enables you to understand what your online users are searching for and ensure that the content addresses the search queries. 

Before creating web content, identify a few related keywords and incorporate them every time they fit into the defined text and then insert them in other elements on the page. You should pay attention to the content quality and mind about the readers rather than the search engine. 

Information quality

The quality of information is an integral part of the social media basics you need to understand. People will only share information on social media if they find it valuable and relevant to their needs. If you have had a website for a while, there are high chances of having underperforming and old content.

Identify the information that has been performing well and update it for relevant keywords. Some posts may need to be rewritten, while others may require updated data to make them valuable and relevant. 

Page and site speed

People don’t like pages that take a long time to load, and so having a fast website is an important component of SEO. Users expect a flawless browsing experience and that is why speed is a vital ranking factor.

Identify suitable tools for testing the speed of your websites, such as Google's PageSpeed Insights or GTmetrix. These tools are simple to use and provide useful insights into the speed of the site and enhance optimization. 

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