Since 2018, TikTok has taken the world by storm and nothing has been the same since. What started as a simple platform for short videos has now become the most downloaded app with billions of people spending hours on it daily. Apart from personal accounts, many businesses have also built a huge following on the app by creating diverse forms of content that have a universal appeal.
Many brands have seen the value of TikTok in reaching a whole new demographic while also retaining their customer base. This has led to a spike in online activities designed to grab consumer attention in meaningful ways.
Get new TikTok audience
For a long time, businesses had to rely on the good faith of their customers to spread the word about how great they were. While this is still good and works wonders, something that is often overlooked is the employees. Since they know the business better, employees can be a great way for potential customers to learn about you on TikTok and increase your brand image.
Employees have more reach on TikTok within their social networks to people you may normally not target. ClearViewSocial allows you to keep track of everything posted and see how effective it is for your brand with its employee advocacy software.
Make use of influencers
When it comes to building your brand, getting the interest of as many people as you can is usually the goal. You may not be able to reach everyone in your target audience and that's why you need to partner with influencers. With millions of followers on TikTok, influencers can help you spread your brand's message and get you visibility everywhere.
Currently, many businesses are working with micro-influencers, who usually have thousands of followers they promote niche content to. This allows for a more targeted reach and increases the likelihood of sales after your campaign.
Jump on TikTok hashtags
With such a huge amount of content, it is almost impossible to find what you're looking for on TikTok. By using hashtags, you can make it easier for your customers to find you and talk about your brand. Hashtags group together content of a similar nature which can be a great way to know what people are saying about you and for new consumers to interact with your brand.
The most ideal way to go about this is to create a fun and relatable hashtag that is unique to your business. However, you can also look at what's trending and participate in an ongoing viral challenge.
Keep your content fresh
Even though it's just videos, there is so much you can do to create brand awareness on TikTok. One of the most popular forms of content is the behind-the-scenes look at how the products come about, which builds trust with the consumers. You can also share testimonial videos and how-to guides.
One of the best features of this app is that you can customize your videos by adding filters, audio, and the latest soundtracks. When done right, this makes your content easily recognizable and amplifies your reach.
Try TikTok ads
Ads are a necessary expense when it comes to creating online awareness for your brand. They give you the option of directly reaching your target audiences with your call to action, which offers a much higher chance of success. TikTok has a couple of options depending on your budget and overall goals.
If you're going for a big splash, a brand takeover ad guarantees that millions of users in your target audiences will see you. It lasts for a day and has a flat fee of $50,000. However, you can also opt for in-feed ads which are shorter, paid per impression, and can be skipped by users.