The topics of digitalization and digital transformation are widely discussed in media, government documents, in the universities and business community. Consumers change their behaviors, requiring quick and detailed responses, and companies are forced to create digital marketing channels, to build analytical systems, to automate business processes, to develop new competencies, and to form digital ecosystems.
Now it is clear that digital transformation is not limited to implementing of digital, but concerns changing principles of doing business, finding new markets, attracting younger managers, and creating specific digital culture.
Digital technologies have a great impact on people, companies, economy, and society and may lead to both positive and negative effects. Digitalization can help optimize business processes and increase their transparency, cause more efficient assets utilization, lower costs, better consumers understanding, and new income sources.
At the same time, processes of the digital transformation are quite complex and pose the following risks: danger of not coping with the huge amount of information accumulated, inability to integrate digital technologies in business, difficulty to connect digital channels, impossibility to find competent employees, exposure to cyber-attacks, and simply insufficient readiness to organizational changes.
To understand processes of the digital transformation, we announced the 3rdInternational Conference on Business Management in the Digital Economy.
Conference topic: Effects of Digital Transformation
The conference discussion will cover the following issues (and more):
1. Organization of different channels data application
2. BigData and predictive analytics in the management decision-making systems
3. Start of the digital transformation: out of technology or out of strategy?
4. New marketing: market expansion or a change in the business model?
5. Human capital and forming of digital competencies portfolio
6. The evolution of economic systems: enterprise, platform, digital ecosystem
7. Technologies: critical parameters, implementation roadmap and performance evaluation
8. Legal and ethical issues in the digital space
9. Competition in the digital economy
10. The role of leaders in the digital transformation
11. Industry and market impact on digital transformation processes
12. Readiness for digital transformation: approaches to digital maturity assessment
13. Digital education: challenges and configurations
Rustem Nureev, Professor, Financial University under Russian Government, Chief researcher, Institute of Economics, Russian Academy of Sciences
Larisa Lapidus, Professor, Director of Social and Economic Innovations Center, Chair of Applied Industrial Analysis Laboratory, Moscow State University, Russia
Mohamed Anis Bach Tobji, PhD, Director of studies and internships, Higher School of Digital Economy, University of Manouba, Tunisia
Jean-Eric PELET, PhD, Researcher, ESCE International Business School, France
Jean-Louis Truel, PhD, Associate professor, Université Paris-Est Créteil, France
Participation cost: 50 euro. Students are free.
Working language: Russian and English (with synchronic translation).
You have to submit extended abstracts of 1,500 words.
Submission is open until January, 25th, 2020