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Deadly Sins of International Business Blog - Resource for examples of internationalization done well and gone wrong!

  • 1.  Deadly Sins of International Business Blog - Resource for examples of internationalization done well and gone wrong!

    Posted 03-04-2021 21:26
    Colleagues,
    for those of you who are looking for both current and past examples of companies on their internationalization journeys, have a lot at https://www.deadlysins.info - a blog I have been maintaining for a number of years. It includes short examples of successful, but mostly unsuccessful attempts at market entry that work well with students at all levels for discussion purposes. Feedback welcome!
    Best,
    Gerhard Apfelthaler
    California Lutheran University
    School of Management

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    Gerhard Apfelthaler
    California Lutheran University
    Thousand Oaks CA
    (805) 493-3352
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