Colleagues,
for those of you who are looking for both current and past examples of companies on their internationalization journeys, have a lot at
https://www.deadlysins.info - a blog I have been maintaining for a number of years. It includes short examples of successful, but mostly unsuccessful attempts at market entry that work well with students at all levels for discussion purposes. Feedback welcome!
Best,
Gerhard Apfelthaler
California Lutheran University
School of Management
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Gerhard Apfelthaler
California Lutheran University
Thousand Oaks CA
(805) 493-3352
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