Discussion: View Thread

Reminder: Free Webinar on "Economic Fundamentals of Digital Strategy/Digital Business"

  • 1.  Reminder: Free Webinar on "Economic Fundamentals of Digital Strategy/Digital Business"

    Posted 06-20-2024 17:53
    The "Economic Fundamentals of Digital Strategy/Digital Business" webinar is less than a week away. Registrations are still open.

    Thursday, June 27, 2024 
    11:00 a.m. ET / 8:00 a.m. PT

    In today's rapidly evolving landscape, businesses have become increasingly digital, playing a pivotal and expanding role in the global economy. The economics and strategy of digital businesses are quite different from those of traditional businesses that deal in physical goods and services. The once-unchallenged economic doctrines, such as concepts of scarcity and choice or the dictates of diminishing returns to scale are no longer sacrosanct. Digital goods often have zero marginal cost of production and distribution, increasing returns to scale, and exhibit network effects.

    The webinar explores the economic principles that underpin businesses involved in purely digital goods and the Internet of Things. The economic principles of digital businesses offer both vast opportunities and unique challenges. Understanding these fundamentals is crucial for businesses, policymakers, and educators preparing tomorrow's leaders.


    Vinod K. Jain is an expert in global and digital strategy, former business school professor, Fulbright Scholar, and author of books on Digital Strategy and Global Strategy. He taught at the Rutgers Business School, Newark and New Brunswick, the University of Maryland, College Park, and the Nottingham University Business School, China. Before that, he worked with the foreign subsidiaries of British and American multinationals, including Macmillan Publishers (Vice President), Molins plc (Manager, Coordination), and Coca-Cola (Marketing Research Executive). He is a member of the Forbes Business Council, the Academy of Management, and the Academy of International Business. His latest book, Global Meets Digital: Global Strategy for Digital Businesses – Digital Strategy for Global Businesses, was published by Routledge in June 2023. 

    Reserve Your Seat Now


    If you cannot attend at this time, register anyway. We will send you the webinar recording for later viewing.


    Vinod K. Jain, Ph.D.