When you start a new business, you have the belief and trust that the service or product that you sell is second to none. It does not take long to figure out that the product and service and the quality thereof is not the only thing that ensures success. Communication with clients becomes the apex of your business.
Apart from the product or service, the communication between yourself and the client is the thing that ensures that your business grows. Here are a couple of tips on how effective communication can ensure new business growth.
Whether you run an online store or a physical one, the customers that you already have are the ones that need the least amount of convincing. They have already experienced your service and product quality, and now you need to ensure that they do not forget about the service you provided.
A business phone system will enable you to make regular contact with your clients. TalkRoute can be really helpful in this regard as it provides a comprehensive communications package that converts your desktop and smartphones into a virtual phone system.
It will allow you to keep in touch with your clients, whether by phone, instant message or email. The key is not to annoy your clients and spam them. Rather, you want to give them the option to opt-in for newsletters and special offers.
After you have made a sale, the job is far from over. One of the most important aspects of retaining clients is with after-sales service. It is inevitable that things will go wrong. A client might have brought a defective product or might have a technical issue that they cannot solve on their own.
This is when you need to make sure that your lines of communication are open and that you give the client more than one option of reaching you. Regardless of the mode of communication that they choose, you need to make sure that your reply or correspondence is prompt and accurate.
Express your gratitude
A thank you will go a long way in building a relationship with your clients. It makes them feel valued and appreciated. After all, you would not have a business if it were not for the clients. When you thank your clients for their support, they feel important and cared for.
They know that if they come with a request, you will be more accommodating in helping them out. The moment when you make known to your customers that they are not just a number, but that the sale is also personal, they also tend to go back. People want to experience the warmth of other people and the same can be said for business.
Getting in new customers
The internet is a wonderful tool that you have at your disposal. Never before has there been so many avenues of communication for you to explore and use to reach the masses. If you have some basic skills and good software, then you can reach your target market with very little effort.
Social media, email lists and phone bots are only some of the tools at your disposal. All you need to do is to decide where you want to start. The great thing is that these modes of communication is that they constantly improve as well.
Let your service speak for itself
It might sound like a cliché, but actions speak louder than words. Even your dissatisfied customers could end up being the spokesmen for your business. The key is to provide an excellent service. If you believe in your product and treat your customers like the royalty they are for your business, they will spread the word for you.