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Prof. Keith Brouthers on Digital Ventures and Future Research Directions

  • 1.  Prof. Keith Brouthers on Digital Ventures and Future Research Directions

    Posted 8 days ago

    Dear colleagues,

    I am pleased to share the recording of a recent research seminar delivered by Prof. Keith Brouthers, one of the top scholars in International Business, at the Richard A. Chaifetz School of Business, Saint Louis University. His talk was based on our paper: "Digital Standardization vs. Adaptation: Mitigating the Liability of Outsidership – A Literature Review."

    The presentation goes beyond the literature review and outlines a timely and much-needed future research agenda for scholars of international business, including insights on digital internationalization, platform ecosystems, and the evolving meaning of the liability of outsidership.

    The recording is now available here:
    https://youtu.be/BYE0W0Hxs5E

    Best,
    __________________________________________

    Mamoun Benmamoun (Ben), Ph.D.

    Associate Prof of International Business | Statistical Engineer 

    Director: Accreditation | Fellow: Bicentennial |  Online Teaching

    * Latest article: Generative AI in IB Research [Honorary Award]
    Phone: 314-977-3829

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    Email: benmamm@slu.edu

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