The National Center for the Middle Market is a leading source for knowledge, leadership and innovative research focused on the U.S. middle market economy. For more insights go to: www.middlemarketcenter.org
Can Marketing Automation Help Drive Your Sales Growth?
You've heard of the elusive 80-20 rule - the idea, inspired by the work of the Italian economist Vilfredo Pareto, that 80 percent of your ROI comes from only 20 percent of your effort. It's a compelling concept: You can dramatically amplify your results simply by focusing on the right things. But what are those right things? One place midsized companies should consider focusing their energy is on marketing automation. By systematizing your marketing process (such as automating emails in a lead-nurturing campaign), you can spend less time chasing dubious prospects and more time closing genuine sales.
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