Calling all Design & 'Design Thinking' thought leaders!
We are soliciting contributions for "Design & Design Thinking: Essentials in the PDMA's New Product Development Series" from the PDMA's New Product Development Series. This book, sponsored by the Product Development & Management Association (www.pdma.org<http://www.pdma.org/>), will bring together up to 20 chapter contributions from thought leaders on both holistic perspectives and in-depth, how-to knowledge on specific tools and methods in the area of "Design & Design Thinking" as applied to new products and new services as well as the development of new business models.
This is a great way to document your thought leadership and help push the boundaries of Design & Design Thinking.
Please see the following link for more details http://masonweb.wm.edu/PDMA_Essentials_Chapter_Proposals/ - note the proposal deadline of March 15th. We hope to hear from you.
Abbie Griffin
Royal L. Garff Presidential Chair in Marketing
David Eccles School of Business
University of Utah
1655 East Campus Center Drive, Spencer Fox Eccles Business Building, Room 1113
Salt Lake City UT 84112
801 585-1772
abbie.griffin@business.utah.edu<mailto:abbie.griffin@business.utah.edu>
www.abbiegriffin.org<http://www.abbiegriffin.org/>
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Darlene
Darlene J. Alexander-Houle
TIM Division List Serve Moderator