If you are attending #AOM2025 in Copenhagen, join us for an invigorating conversation on how digital technologies are reshaping market categorization.
๐๏ธPanel Symposium: Category Research in the Digital Age
๐ Monday, July 28 | ๐ฃ 1:45PM - 3:15PM CEST
๐ Bella Center in Hall A- A2-m2
The intersection of category research and digital innovation presents new research frontiers.
๐ We will address questions such as:
- Does digital generativity require us to rethink category formation, category boundary work, and legitimacy frameworks?
- How do digital categories challenge our understanding of categorical stability, audience evaluation, and trust?
- What are managerial and regulatory implications of category ambiguity in AI-driven markets?
- What methodological innovations spurred by digital and AI capabilities can further category studies?
Panelists:
Raghu Garud, Pennsylvania State University
Mark Kennedy, Imperial College London
Lionel Paolella, University of Cambridge
Neil Pollock, University of Edinburgh Business School
Facilitators:
Michael Barrett, University of Cambridge
Valerie Handunge, PhD, Cambridge Digital Innovation (CDI)
Academy of Management
AOM CTO Division
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Valerie Handunge
Valerie Handunge Person
Wardington
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