Dear colleagues,
We're thrilled to share with you the launch of our new book: The Digital Phoenix Effect, based on three years of research conducted within the Platform Thinking HUB at Politecnico di Milano.
The book explores how legacy firms in the S&P 500 are transforming their traditional assets into platforms – not by burning everything down, but by reimagining what they already have.
It includes over 140 real-world cases, a methodology co-developed through our executive workshops, and a GenAI-powered co-thinker to help managers apply platform thinking in practice.
We're celebrating this milestone with an online launch webinar (Powered by TheNTWK), and we'd love to see you there:
�� Wednesday, June 26, 2025
�� 6:00 PM CEST
�� Live on LinkedIn
�� Join the event
We'll introduce the core ideas behind the book and discuss what they mean for both researchers and practitioners interested in platform-based transformation.
Looking forward to reconnecting online,
Daniel Trabucchi & Tommaso Buganza