Entrepreneurship ENT

  • 1.  Course design: Digital Entrepreneurship

    Posted 03-16-2021 17:17

    Dear Colleagues,
    I am planning to design and teach a course on "Digital Entrepreneurship" for undergraduate business students. It will be beneficial for the students if the course is experiential. Would you have any suggestions on course design, curriculum, books and resources, activities, or any other relevant advice? Really appreciate your suggestions.

    Thank you very much.



    Smita Srivastava
    Wichita State University
    Wichita KS
    (540) 922-3262

  • 2.  RE: Course design: Digital Entrepreneurship

    Posted 03-17-2021 07:39
    Hi Smita,

    There are lots of useful experiential exercises on https://www.teachingentrepreneurship.org, including some that are useful for digital entrepreneurship, such as building a website in 60 minutes or a no-code app.

    Best wishes


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  • 3.  RE: Course design: Digital Entrepreneurship

    Posted 03-17-2021 12:51
    Edited by Franz Lohrke 03-17-2021 15:28
      |   view attached

    Hello Smita,


    I have taught a course in Digital Entrepreneurship ranging from a 3-week Jan term to a full 15-week course. I've attached a Spring 2019 syllabus for the latter.


    Obviously, professors can structure the course in a lot of different ways, depending on their interests.  The overall focus I take is a functional one…how will digitalization change entrepreneurship as well as marketing, management, and finance?


    For example, I have students set up a website and then work to drive traffic to it.  They then do an SEO assignment related to this project. They also examine issues like how apps affect price competition, omni-channel marketing affects distribution, and social media affects brand development.  A 3D printing assignment encourages them to think about topics like how distribution channels might change.


    In terms of management, I focus on how digitalization will affect issues like recruiting and training. So, students do a LinkedIn project where they build a site and connect with friends and university alumni. When I was at LSU, the University also provided students free access to Lynda.com (now LinkedIn Learning), so I had students complete a short training course in something that interested them (like photography or web development) and write a short experiential paper about it.  (They then posted this accomplishment on their LinkedIn profile.). Other topics like "Are gig economy workers really employees or independent contractors?" work well here, too.


    Finance was probably the easiest one to pick topics for with the on-going focus on blockchain and "fintech."  Several students each semester did their final projects on topics related to Bitcoin and finance apps.


    Obviously, there aren't many textbooks for a course like this, given the speed at which things change. That said, I've found several HBR (like Hui, 2014 and Iansiti & Lakhani, 2017) and other practitioner articles (like on ZDnet) that provide good conceptual foundations for topics. Ted Talks and tech podcasts (like TWiT, This Week in Tech) are also extremely helpful. 

    This is also a good course to bring in guest speakers. I'm already making a list of alumni and other university stakeholders to have discuss topics like SEO and blockchain for the next time I teach the course.  I know just enough about each to be dangerous, but we have some accomplished alums (some of whom started businesses based on these technologies), and they get pretty excited to talk to students about these topics.


    Good luck developing the class.


    Best regards,


    Franz Lohrke


    Franz T. Lohrke

    Lowder Endowed Chair in Entrepreneurship
    Harbert College of Business
    405 W. Magnolia Ave.
    Auburn University, AL 36849
    P: 334-844-6697  I  Twitter: @ftlohrke and @AuburnEntrep



    ENTR 4010 Spring 2019.docx   73 KB 1 version

  • 4.  RE: Course design: Digital Entrepreneurship

    Posted 03-17-2021 15:43
    Dear Franz,
    Thank you very much for sharing the syllabus as well as your thoughtful insights. I like it how you have given a twist to the course from a finance perspective too. In my planning I was thinking of including marketing, management and international angles to the Digitization and entrepreneurial activities but now I think finance would be very interesting too. Especially after the introduction of Bitcoin, entrepreneurs have to be pragmatic and futuristic while modeling their businesses.

    Smita Srivastava
    Assistant Professor
    Wichita State University
    Wichita KS
    (540) 922-3262

  • 5.  RE: Course design: Digital Entrepreneurship

    Posted 03-17-2021 12:52
    Thank you very much Florian. Yes this one has a lot of useful exercises.

    Smita Srivastava
    Assistant Professor
    Wichita State University
    Wichita KS
    (540) 922-3262