Episode 3 of AMR Origins Series: https://lnkd.in/ekpQDma
Stine Grodal discusses her forthcoming AMR article coauthored with Michel Anteby & Audrey Holm, "Achieving Rigor in Qualitative Analysis: The Role of Active Categorization in Theory Building."
AMR Origins Series full playlist:
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Professor Richard Makadok
Brock Family Chair in Strategic Management
Krannert School of Management
"It is better to fail in originality than to succeed in imitation."
-- Herman Melville