Thanks to all the GDOers who responded to my question
I was looking for references studying how people ascribe their stereotypes about minorities to an entire organization.
It seems that the relevant construct is "stigma by association" or "courtesy stigma" proposed by Goffman in 1963:
http://books.google.com/books/about/Stigma.html?id=7CNUUMKTbIoC
There is extensive research in this construct, particularly in psychology and medicine. You can find a list of articles here:
http://www.mendeley.com/research-papers/search/?query=%22stigma+by+association%22
There is even one article in marketing, studying the stigma created by using low-value coupons.
In 2008, AMR published a special issue on this topic (Volume 33, issue 1: 194-283):
http://aomarticles.metapress.com/content/j6j65m578220/?sortorder=asc&p_o=10
However, I could not find any article testing whether this stigma extends from the individual (employee, customer, supplier, etc.) to an entire organization. For example, if a company has a high percentage of Hispanic employees, do social audiences ascribe to the organization the same stereotypes they have about Hispanics?
Thanks again.
Susana
Susana Velez-Castrillon
Assistant Professor of Management
Richards College of Business
University of West Georgia
1601 Maple Street, Carrollton, GA 30118
svelez@westga.edu
Phone: 678-839-4847
Fax: 678-839-5041
http://www.westga.edu/mgmtbus/
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