Dear Colleagues,
Our new International Business Review article addresses a critical and timely challenge in international business: the liability of outsidership (LOO) faced by digital ventures when entering foreign markets.
We:
- Develop a conceptual framework and theory showing how standardization/adaptation strategies can mitigate the LOO.
- Review existing research to uncover theoretical and empirical gaps.
- Propose a future research agenda to advance understanding of digital internationalization.
"Digital standardization vs. adaptation: Mitigating the liability of outsidership – A literature review"
DOI: https://doi.org/10.1016/j.ibusrev.2025.102487
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Mamoun Benmamoun, Ph.D.
Associate Prof of International Business | Director of Accreditation
Boeing Institute of International Business
Saint Louis University
Richard A. Chaifetz School of Business
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