While we as management scholars wish to have impact, few engage directly with public audiences who can put research into practice. Further, although content creation platforms and social media have made it easier to disseminate research, venturing outside of academic journals reflects uncharted terrain for most.

Fortunately, this is starting to change. Over the past few years, scholars in our field have increasingly been sharing their research and shining a light on others' findings through their work on books, blogs, newsletters, podcasts, and other media. Their experiences navigating the challenges and opportunities of public engagement can prove useful to scholars contemplating the same.

With that in mind, we are pleased to launch a new AOM PDW titled "Outside the Ivory Tower: Engaging Public Audiences Through Books, Podcasts, and Other Media." In this off-cycle PDW hosted over Zoom, we interview leading scholars in our field on their experiences writing books and columns, hosting and appearing on podcasts, and more.