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Digital standardization/adaptation (localization) - 2nd request

  • 1.  Digital standardization/adaptation (localization) - 2nd request

    Posted 21 days ago

     Dear AOM List serve members, 

    We are preparing a systematic review of the literature exploring the standardization/adaptation (localization) of international websites, social media platforms (facebook, Instagram etc), and phone apps. As part of this review we are asking you to let us know if you have a published article in the area (please send the citation) or an unpublished manuscript (please send the manuscript). We have heard from some authors but really want to be sure to have a complete review. 

    I really appreciate the help. 

    Regards, 

    Keith



     
    Professor Keith D. Brouthers
    King's Business School
    King's College London
    30 Aldwych
    London WC2B 4BG
    UK