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new titles for health services

  • 1.  new titles for health services

    Posted 10-07-2008 16:05

    (apologies if cross-posted . . .)

    To faculty in health services and health administration programs:

    The following new titles may be of interest:

            Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
            (by Philip Kotler, Joel Shalowitz, Robert J. Stevens, ISBN: 978-0-7879-8496-0, Hardcover, 576 pages, May 2008)

            Management Accounting in Health Care Organizations, 2nd Edition
            (by David W. Young, ISBN: 978-0-470-30021-3, Paperback, 688 pages, November 2008)

            Fundamentals of Health Care Financial Management: A Practical Guide to Fiscal Issues and Activities (3rd Edition)
            (by Steven Berger, ISBN: 978-0-7879-9750-2, Paperback, 512 pages, January 2008)

    AND COMING IN MAY:
            Health Care Information Systems: Health Care Information Systems: A Practical Approach for Health Care Management (2nd Edition)  
            (by Karen A Wager, Frances Wickham Lee, John P. Glaser,  ISBN: 978-0-4703-8780-1, Paperback, 528 pages, May 2008)

    For more information, to request review material, or to propose a new title, please respond directly to publichealth@wiley.com with your name, institution, mailing address, and course name.

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      P U B L I C   H E A L T H
      Jossey-Bass/Wiley
      publichealth@wiley.com
      989 Market Street
      San Francisco, CA 94103
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