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new publication -- Strategic Marketing For Health Care Organizations:

  • 1.  new publication -- Strategic Marketing For Health Care Organizations:

    Posted 04-08-2008 16:24

    (please post if appropriate)

    Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System, by Philip Kotler, Joel Shalowitz, and Robert J. Stevens (ISBN: 978-0-7879-8496-0, Hardcover, 576 pages, April 2008) is now available. This text is intended as a comprehensive introduction to marketing in health care, with approaches and strategies useful to agencies, hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology.

    Faculty seeking desk review copies can send requests directly to publichealth@wiley.com. Please include your name and complete college/university office address, plus the class name for which the book is intended.

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      P U B L I C   H E A L T H
      Jossey-Bass/Wiley
      publichealth@wiley.com
      989 Market Street
      San Francisco, CA 94103
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